Baby Flathead
If your baby prefers to look in one direction or spends most of the time on his or her back, this can cause it to become flat.
In the 1990’s the American Academy of Pediatrics and the Canadian Pediatric Society launched the “The Back to Sleep” campaign to reduce the incidence of Sudden Infant Death Syndrome (SIDS). While the incidence of SIDS has decreased significantly, babies are spending more time on their backs and are more likely to develop flathead.